NCI Blog

Rory Brennan of Marketing Career Recruitment, and expert speaker for NCI's coming event 'How to Get Ahead in Marketing', discusses interview tactics.

Television advertising remains an important weapon in the arsenal of any marketer One of the first things you learn in a marketing course is the importance of a measured, balanced marketing mix. Revision of what is supposed to be common sense is an important facet of learning any discipline - pros do things until they can't get them wrong.

The most recent Marketing Mavericks event took place on April 23rd at National College of Ireland with Dave Allen, founding member of the post punk band Gang Of Four, who now works as Adjunct Lecturer on Digital Strategy at the University of Oregon and Director of Artist & Music Industry Advocacy at Beats Music. Dave, who describes his role with Beats as ‘part education, part awareness’, was drawn to the company because it is led by people who are strongly rooted in the music industry – from noted producer Jimmy Iovine to Trent Reznor of Nine Inch Nails and Dr Dre.

innocent's head of brand and creative launches new event series at NCI Strive to be interesting or useful, was the key message for companies from Dan Germain, head of brand and creative at innocent, at the first of NCI’s new Marketing Mavericks talks.

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