NCI Blog

NCI academics take a lunch hour on the first Friday of each month to share their research (on campus and online) with other faculty, staff, students and alumni. The first First Friday of 2023 was presented by Dr Nicole Gross, Assistant Professor in Marketing, NCI School of Business.

Rebecca Redmond Trimble, who holds an honours degree in Marketing Practice from NCI, is now settled in Belfast, in preparation for undertaking her Master’s degree at Queens University. We asked her to share her NCI experience with us.

After studying the BA (Honours) in Marketing Practice at NCI, Sean Dolan decided to continue his studies to postgraduate level by undertaking the MSc in Marketing with the help of NCI's Master's Edge Scholarship which offers NCI students or alumni a 25% discount on course fees for full-time, postgraduate programmes. Visit our Master's Edge Scholarship page to apply.

Molly interviewing Tommy Tiernan about his chat show, image taken pre-covid. Photo credit: Bren murphy Rubbing shoulders with the stars isn't something you imagine doing as a data analyst. However, NCI data analytics graduate, Molly O'Dwyer, has found a way to combine her creative marketing side with her analytical strengths in her role as a Social Media and Data Lead at RTÉ where she works on shows such as The Late Late Toy Show and The Tommy Tiernan Show. While 1.5 million viewers tuned in to watch the record-breaking Late Late Toy Show in November, Molly was hard at work sharing special moments from the show with online audiences and uncovering insights from online engagements and behaviour.

Having a project which involves building an online business on your CV as a marketing graduate about to enter the workforce is a powerful thing. At this point, graduates will have completed minimal work experience and having a project of this calibre under their belt can make them stand out from the crowd when applying for entry-level positions and boost their employability.

Gaining a qualification in marketing can be your passport to a career in a variety of areas, whether you’re interested in digital marketing, brand management, market research, sales or product development.

Final year BA (Honours) in Marketing Practice students developed their own online businesses during their final semester and showcased their brands to faculty and other members of the NCI community.

A new tradition was started at NCI with the inaugural Final Year Marketing Project Showcase event in collaboration with Shopify. Third year BA (Honours) in Marketing Practice students impressed attendees by presenting the outstanding brands they developed in groups as part of their capstone projects.

Are you ready to take the next step in your education and career?

With more than 60 years’ experience of changing lives through education, at National College of Ireland we’ve spoken to thousands of people about their motivations for postgraduate study.  The NCI MSc in Marketing is one of our most enduringly popular courses and has been redesigned this year so that the digital marketing environment is firmly embedded throughout. Having interviewed so many applicants for the programme, we’ve compiled this guide to three of the best – and worst – reasons to do a masters in marketing.