NCI Blog

With more than 60 years’ experience of changing lives through education, at National College of Ireland we’ve spoken to thousands of people about their motivations for postgraduate study. The NCI MSc in Marketing is one of our most enduringly popular courses and has been redesigned this year so that the digital marketing environment is firmly embedded throughout. Having interviewed so many applicants for the programme, we’ve compiled this guide to three of the best – and worst – reasons to do a masters in marketing.

Marketing happens to be a specialist topic of ours at National College of Ireland – but you don’t have to work in marketing or a related field to wish you were more creative. Coming up with new ideas and sparking creative thought are skills that are useful in all areas of business and life.

If you’re interested in a part-time Digital Marketing course in Dublin, than the Certificate in Digital Marketing at NCI is for you.

If you’re interested in a part-time Digital Marketing course in Dublin, than the Certificate in Digital Marketing at NCI is for you.

Digital marketing trends change as much as the Irish weather - particularly Google SEO rules. The tech giant announced earlier this year that it was making a change to its search algorithms which would begin to factor in a website’s “mobile-friendliness” as a ranking signal. This means that those sites which weren’t optimised for smartphones’ smaller screens would see their ranks downgraded as a result.

Working in the world of marketing is an exciting career prospect. There are many varied opportunities across this fast-paced and exciting industry. But it’s also a challenging and competitive field, so if you’re an aspiring marketing professional, how can you stand out from the crowd?

Rory Brennan of Marketing Career Recruitment, and expert speaker for NCI's coming event 'How to Get Ahead in Marketing', discusses interview tactics.

Television advertising remains an important weapon in the arsenal of any marketer One of the first things you learn in a marketing course is the importance of a measured, balanced marketing mix. Revision of what is supposed to be common sense is an important facet of learning any discipline - pros do things until they can't get them wrong.

The most recent Marketing Mavericks event took place on April 23rd at National College of Ireland with Dave Allen, founding member of the post punk band Gang Of Four, who now works as Adjunct Lecturer on Digital Strategy at the University of Oregon and Director of Artist & Music Industry Advocacy at Beats Music. Dave, who describes his role with Beats as ‘part education, part awareness’, was drawn to the company because it is led by people who are strongly rooted in the music industry – from noted producer Jimmy Iovine to Trent Reznor of Nine Inch Nails and Dr Dre.