NCI Blog

National College of Ireland’s campus has been buzzing with activity as the Final Year Marketing Practice students have been busy showcasing their Capstone Project businesses. The excitement continues on May 24th and 25th, 2025 at the Shopify Pop-Up Event in the Swords Pavilions Shopping Centre.

Many students think about what they would like to do with their degree when they are still in college. At National College of Ireland, many courses are designed to give students direct, practical experiences alongside classroom learning to highlight how you may go on to use the qualifications gained here.

There are many reasons why you should study marketing but for recent graduate, Kim Bracken, the element she loved most was the practical approach to learning new skills and executing exciting ideas.

NCI academics take a lunch hour on the first Friday of each month to share their research (on campus and online) with other faculty, staff, students and alumni. The first First Friday of 2023 was presented by Dr Nicole Gross, Assistant Professor in Marketing, NCI School of Business.

Rebecca Redmond Trimble, who holds an honours degree in Marketing Practice from NCI, is now settled in Belfast, in preparation for undertaking her Master’s degree at Queens University. We asked her to share her NCI experience with us.

After studying the BA (Honours) in Marketing Practice at NCI, Sean Dolan decided to continue his studies to postgraduate level by undertaking the MSc in Marketing with the help of NCI's Master's Edge Scholarship which offers NCI students or alumni a 25% discount on course fees for full-time, postgraduate programmes. Visit our Master's Edge Scholarship page to apply.

Molly interviewing Tommy Tiernan about his chat show, image taken pre-covid. Photo credit: Bren Murphy Rubbing shoulders with the stars isn't something you imagine doing as a data analyst. However, NCI data analytics graduate, Molly O'Dwyer, has found a way to combine her creative marketing side with her analytical strengths in her role as a Social Media and Data Lead at RTÉ where she works on shows such as The Late Late Toy Show and The Tommy Tiernan Show. While 1.5 million viewers tuned in to watch the record-breaking Late Late Toy Show in November, Molly was hard at work sharing special moments from the show with online audiences and uncovering insights from online engagements and behaviour.

A new tradition was started at NCI with the inaugural Final Year Marketing Project Showcase event in collaboration with Shopify. Third year BA (Honours) in Marketing Practice students impressed attendees by presenting the outstanding brands they developed in groups as part of their capstone projects.