NCI Blog

NCI academics take a lunch hour on the first Friday of each month to share their research (on campus and online) with other faculty, staff, students and alumni. The first First Friday of 2023 was presented by Dr Nicole Gross, Assistant Professor in Marketing, NCI School of Business.

Rebecca Redmond Trimble, who holds an honours degree in Marketing Practice from NCI, is now settled in Belfast, in preparation for undertaking her Master’s degree at Queens University. We asked her to share her NCI experience with us.

After studying the BA (Honours) in Marketing Practice at NCI, Sean Dolan decided to continue his studies to postgraduate level by undertaking the MSc in Marketing with the help of NCI's Master's Edge Scholarship which offers NCI students or alumni a 25% discount on course fees for full-time, postgraduate programmes. Visit our Master's Edge Scholarship page to apply.

Molly interviewing Tommy Tiernan about his chat show, image taken pre-covid. Photo credit: Bren murphy Rubbing shoulders with the stars isn't something you imagine doing as a data analyst. However, NCI data analytics graduate, Molly O'Dwyer, has found a way to combine her creative marketing side with her analytical strengths in her role as a Social Media and Data Lead at RTÉ where she works on shows such as The Late Late Toy Show and The Tommy Tiernan Show. While 1.5 million viewers tuned in to watch the record-breaking Late Late Toy Show in November, Molly was hard at work sharing special moments from the show with online audiences and uncovering insights from online engagements and behaviour.

A new tradition was started at NCI with the inaugural Final Year Marketing Project Showcase event in collaboration with Shopify. Third year BA (Honours) in Marketing Practice students impressed attendees by presenting the outstanding brands they developed in groups as part of their capstone projects.

NCI’s Digital Marketing Society will host a number of guest speakers from Accenture and Google on Thursday 14th of April to discuss the current and evolving trends in digital marketing.

 

The proliferation of technology in recent years has dramatically changed the way in which consumers behave and engage with businesses and brands. Media channels are becoming increasingly fragmented and digital media is becoming more and more popular. With this growth comes an opportunity for businesses to engage with their audiences in new and innovative ways. Most experts believe that digital is not just another channel for marketing, but a separate discipline that requires a new approach and understanding of consumer behaviour. If utilised correctly digital marketing can have a positive impact on businesses.