NCI Blog

NCI’s Digital Marketing Society will host a number of guest speakers from Accenture and Google on Thursday 14th of April to discuss the current and evolving trends in digital marketing.

The proliferation of technology in recent years has dramatically changed the way in which consumers behave and engage with businesses and brands. Media channels are becoming increasingly fragmented and digital media is becoming more and more popular. With this growth comes an opportunity for businesses to engage with their audiences in new and innovative ways. Most experts believe that digital is not just another channel for marketing, but a separate discipline that requires a new approach and understanding of consumer behaviour. If utilised correctly digital marketing can have a positive impact on businesses.

If you’re interested in a part-time Digital Marketing course in Dublin, than the Certificate in Digital Marketing at NCI is for you.

If you’re interested in a part-time Digital Marketing course in Dublin, than the Certificate in Digital Marketing at NCI is for you.

Digital marketing trends change as much as the Irish weather - particularly Google SEO rules. The tech giant announced earlier this year that it was making a change to its search algorithms which would begin to factor in a website’s “mobile-friendliness” as a ranking signal. This means that those sites which weren’t optimised for smartphones’ smaller screens would see their ranks downgraded as a result.

Once Facebook projected contextual ads onto your newsfeed, now they're moving into the realm of third party apps and websites. Consumers in Ireland are developing a serious online shopping habit. New data reveals we are spending significantly more money – and significantly more time – on the web. Online consumer spending, for example, is up by a staggering 51% in Q2 2014 when compared with the same period last year. Digital Marketing, once little more than a buzz word in a niche market, has utterly changed business’ marketing landscape.

Thanks so much to everyone who took party in our Twitter Party for NCI’s Certificate in Digital Marketing on Friday (follow us @NCIRL and @NCIRLDigital). A cross between a coffee morning, an open day and a good ol’ chinwag, this online event was a first for us at the college and we were delighted with your support and interaction. We trended #1 in Dublin and Ireland and got to chat person-to-person with lots of people with an interest in our level 8 accredited digital marketing course. And of course, we were giving away some brilliant prizes too – to find out if this is your lucky day, keep reading! Prize winners

NCI’s 26 week Certificate in Digital Marketing has been designed and developed with Ireland’s leading experts in the field