NCI Blog

The proliferation of technology in recent years has dramatically changed the way in which consumers behave and engage with businesses and brands. Media channels are becoming increasingly fragmented and digital media is becoming more and more popular. With this growth comes an opportunity for businesses to engage with their audiences in new and innovative ways. Most experts believe that digital is not just another channel for marketing, but a separate discipline that requires a new approach and understanding of consumer behaviour. If utilised correctly digital marketing can have a positive impact on businesses.

If you’re interested in a part-time Digital Marketing course in Dublin, than the Certificate in Digital Marketing at NCI is for you.

If you’re interested in a part-time Digital Marketing course in Dublin, than the Certificate in Digital Marketing at NCI is for you.

Digital marketing trends change as much as the Irish weather - particularly Google SEO rules. The tech giant announced earlier this year that it was making a change to its search algorithms which would begin to factor in a website’s “mobile-friendliness” as a ranking signal. This means that those sites which weren’t optimised for smartphones’ smaller screens would see their ranks downgraded as a result.

Once Facebook projected contextual ads onto your newsfeed, now they're moving into the realm of third party apps and websites. Consumers in Ireland are developing a serious online shopping habit. New data reveals we are spending significantly more money – and significantly more time – on the web. Online consumer spending, for example, is up by a staggering 51% in Q2 2014 when compared with the same period last year. Digital Marketing, once little more than a buzz word in a niche market, has utterly changed business’ marketing landscape.

Thanks so much to everyone who took party in our Twitter Party for NCI’s Certificate in Digital Marketing on Friday (follow us @NCIRL and @NCIRLDigital). A cross between a coffee morning, an open day and a good ol’ chinwag, this online event was a first for us at the college and we were delighted with your support and interaction. We trended #1 in Dublin and Ireland and got to chat person-to-person with lots of people with an interest in our level 8 accredited digital marketing course. And of course, we were giving away some brilliant prizes too – to find out if this is your lucky day, keep reading! Prize winners

NCI’s 26 week Certificate in Digital Marketing has been designed and developed with Ireland’s leading experts in the field

Win prizes, chat to lecturers, hear everything you need to know about the Certificate in Digital Marketing, all through twitter! To celebrate the next intake of NCI’s Cert in Digital Marketing, and to answer any final questions you might have about the course, we’re having a little gathering online. We’ll have some of our kickass lecturers available for chats, and some past students will be on-hand to share their experiences of the course. We’ll also have all sorts of amazing prizes to give away, the biggest, best and most exciting being a free place on our digital marketing course* (worth €1990). This kicks off on February 12th and will run on two evenings a week, Wednesdays and Fridays, from 6.30 to 9.30pm. We’ll have lots of other prizes too; here’s how to get in on the action: Follow us on Twitter (@NCIRL and @NCIRLDigital) Use the hashtag #ncidigitalcert to enter the competitions, ask questions, give us feedback on the course if you’re a past student; retweets to your followers would also be greatly appreciated. To be in with a chance to win the FREE PLACE*, tweet ‘I want to study @NCIRLDigital in Dublin with the hashtag #ncidigitalcert' Grab yourself a cuppa before the party starts and get tweeting from 11am! Here’s what you could win by taking part! Free place on NCI’s level 8 Certificate in Digital Marketing (start date of February 12th only) €75 voucher for Carphone Warehouse for most active tweeter at the party €75 voucher for Carphone Warehouse for best tweet from a previous student €50 voucher for Milanos for best relevant tweet €50 voucher for Milanos for best question about the course Spot prizes of wine, phone covers, screen protectors and more! Read more about our Certificate in Digital Marketing or watch our short video to find out why you should do this course!

innocent's head of brand and creative launches new event series at NCI Strive to be interesting or useful, was the key message for companies from Dan Germain, head of brand and creative at innocent, at the first of NCI’s new Marketing Mavericks talks.