--- title: NCI Blog | Digital Marketing (2) description: Digital Marketing | Welcome to National College of Ireland's blog! This is where you will find student and graduate stories, advice, tips and more. (2) --- Quick links ## FOR STUDENTS - [Current Students Hub](https://www.ncirl.ie/Students/Current-Students-Hub) - [Support Services](https://www.ncirl.ie/Students/Student-Services/Support-Services) - [Careers](https://www.ncirl.ie/Careers) - [Library](https://www.ncirl.ie/Students/Library) - [Courses](https://www.ncirl.ie/Study/All-Courses) - [International Students](https://www.ncirl.ie/International) - [CAO Students](https://www.ncirl.ie/CAO) - [Exams](https://www.ncirl.ie/Students/Exams) - [NCI Support Hub](https://ncisupporthub.ncirl.ie/hc/en-ie) ## FOR STAFF - [Staff Hub](https://www.ncirl.ie/Staff) - [MyApps](https://myapps.microsoft.com/ncirl.ie) - [Information Hub](https://studentncirl.sharepoint.com/sites/portal/SitePages/Home.aspx) ## HELP AND ADVICE - [How to Apply to NCI](https://www.ncirl.ie/Study/How-to-Apply) - [How to Find Us](https://www.ncirl.ie/About/Location) - [Student Help](https://www.ncirl.ie/Students/Student-Services/Support-Services) - [Staff A-Z](https://www.ncirl.ie/About/A-Z-Staff-Directory) - [Jobs at NCI](https://www.ncirl.ie/About/Work-for-NCI) - [Frequently Asked Questions](https://www.ncirl.ie/About/Help/FAQs) - [Contact Us](https://www.ncirl.ie/About/Contact) - [News](https://www.ncirl.ie/News) - [Events](https://www.ncirl.ie/Events) ## FACULTIES AND DEPARTMENTS - [School of Business](https://www.ncirl.ie/About/Faculties/School-of-Business) - [School of Computing](https://www.ncirl.ie/About/Faculties/School-of-Computing) - [Cloud Competency Centre](https://www.ncirl.ie/About/Faculties/Cloud-Competency-Centre) - [Psychology Department](https://www.ncirl.ie/Psychology-Department) - [Centre for Education and Lifelong Learning Department](https://www.ncirl.ie/About/Faculties/Centre-for-Education-and-Lifelong-Learning) - [Registrar’s Office](https://www.ncirl.ie/About/Departments/Registrars-Office) - [Early Learning Initiative](https://www.ncirl.ie/ELI) - [HR Department](https://www.ncirl.ie/About/Departments/HR-Department) - [Marketing Department](https://www.ncirl.ie/About/Departments/Marketing-Department) - [Student Services](https://www.ncirl.ie/About/Departments/Student-Services-Office) - [Quality and Institutional Effectiveness (QIE)](https://www.ncirl.ie/About/Departments/Quality-and-Institutional-Effectiveness) ## FOLLOW US - [Twitter](https://twitter.com/ncirl) - [Facebook](https://www.facebook.com/NCIRL/) - [Instagram](https://www.instagram.com/NCIRL/) - [LinkedIn](https://www.linkedin.com/school/49574/) - [YouTube](https://www.youtube.com/user/NCIRL) Quick links [Accessibility](https://www.ncirl.ie/Legal/Accessibility) ``` ``` [![NCIRL](https://blog.ncirl.ie/hubfs/NCI_July2019%20Theme/Images/NCI%20Logo%202025.jpg)](https://www.ncirl.ie/home) Search Toggle navigation Menu [![NCI\_Logo\_Colour-01](https://blog.ncirl.ie/hs-fs/hubfs/NCI_Logo_Colour-01.png?width=130&height=93&name=NCI_Logo_Colour-01.png)](https://www.ncirl.ie/)   - [STUDY](https://www.ncirl.ie/Study) - [STUDENTS](https://www.ncirl.ie/Students) - [RESEARCH](https://www.ncirl.ie/Research) - [ABOUT](https://www.ncirl.ie/About) - [Study](https://www.ncirl.ie/Study) - [All Courses](https://www.ncirl.ie/Study/All-Courses) - [How to Apply](https://www.ncirl.ie/Study/How-to-Apply) - [Undergraduate](https://www.ncirl.ie/Study/How-to-Apply/Undergraduate) - [Postgraduate](https://www.ncirl.ie/Study/How-to-Apply/Postgraduate) - [Part-Time](https://www.ncirl.ie/Study/How-to-Apply/Part-Time) - [International](https://www.ncirl.ie/Students/International/International-Support/How-to-Apply) - [FETAC](https://www.ncirl.ie/Study/How-to-Apply/FETAC) - [Mature Students](https://www.ncirl.ie/Study/How-to-Apply/Mature-Students) - [Transfer Students](https://www.ncirl.ie/Study/How-to-Apply/Transfer-Students) - [Disability Access Route to Education (DARE)](https://www.ncirl.ie/Study/How-to-Apply/Disability-Access-Route-to-Education-DARE) - [Higher Education Access Route (HEAR)](https://www.ncirl.ie/Study/How-to-Apply/Higher-Education-Access-Route-HEAR) - [Recognition of Prior Experiential Learning (RPEL)](https://www.ncirl.ie/Study/How-to-Apply/Recognition-of-Prior-Experiential-Learning-RPEL) - [About RPEL](https://www.ncirl.ie/Study/How-to-Apply/Recognition-of-Prior-Experiential-Learning-RPEL/About-RPEL) - [How RPEL is used in NCI](https://www.ncirl.ie/Study/How-to-Apply/Recognition-of-Prior-Experiential-Learning-RPEL/How-RPEL-is-used-in-NCI) - [How to apply under RPEL](https://www.ncirl.ie/Study/How-to-Apply/Recognition-of-Prior-Experiential-Learning-RPEL/How-to-apply-under-RPEL) - [RPEL Supports in NCI](https://www.ncirl.ie/Study/How-to-Apply/Recognition-of-Prior-Experiential-Learning-RPEL/RPEL-Supports-in-NCI) - [Fees and Grants](https://www.ncirl.ie/Study/Fees-and-Grants) - [Undergraduate Fees](https://www.ncirl.ie/Study/Fees-and-Grants/Undergraduate-Fees) - [Postgraduate Fees](https://www.ncirl.ie/Study/Fees-and-Grants/Postgraduate-Fees) - [Free Fees Initiative](https://www.ncirl.ie/Study/Fees-and-Grants/Free-Fees-Initiative) - [Mandatory Fees](https://www.ncirl.ie/Study/Fees-and-Grants/Mandatory-Fees) - [Direct Debit Plan](https://www.ncirl.ie/Study/Fees-and-Grants/Direct-Debit-Plan) - [Financial Support](https://www.ncirl.ie/Study/Fees-and-Grants/Financial-Support) - [Grants & Funding](https://www.ncirl.ie/Study/Fees-and-Grants/Financial-Support/Grants-Funding) - [Student Assistance Fund](https://www.ncirl.ie/Study/Fees-and-Grants/Financial-Support/Student-Assistance-Fund) - [Fund for Students with Disabilities](https://www.ncirl.ie/Study/Fees-and-Grants/Financial-Support/Fund-for-Students-with-Disabilities) - [Refunds](https://www.ncirl.ie/Study/Fees-and-Grants/Refunds) - [Tax Relief](https://www.ncirl.ie/Study/Fees-and-Grants/Tax-Relief) - [Scholarships & Discounts](https://www.ncirl.ie/Scholarships) - [Sports Scholarship](https://www.ncirl.ie/Study/Fees-and-Grants/Scholarships-Discounts/Sports-Scholarship) - [Employer Sponsorship](https://www.ncirl.ie/Study/Fees-and-Grants/Employer-Sponsorship) - [Contact Fees Office](https://www.ncirl.ie/About/Contact) - [Springboard](https://www.ncirl.ie/Study/Springboard) - [Education Courses](https://www.ncirl.ie/Courses/search?subjects=Education) - [Non-Profit Management Courses](https://www.ncirl.ie/Study/Non-Profit-Management-Courses) - [Credit Union Courses](https://www.ncirl.ie/Study/Credit-Union-Courses) - [Library](https://www.ncirl.ie/Students/Library) - [Students](https://www.ncirl.ie/Students) - [Current Students Hub](https://www.ncirl.ie/Students/Current-Students-Hub) - [Moodle](https://moodle.ncirl.ie) - [Student Mail](http://www.outlook.com/student.ncirl.ie) - [MyDetails Login](https://sis.ncirl.ie/apex/f?p=1202:LOGIN:15704760477589) - [Pay Your Fees](https://sis.ncirl.ie/apex/f?p=PV_PAY_FEES) - [Timetables](https://www.ncirl.ie/Students/Timetables) - [Password Management](http://password.ncirl.ie/) - [Office 365 myApps](https://login.microsoftonline.com/common/oauth2/authorize?client_id=00000006-0000-0ff1-ce00-000000000000&response_mode=form_post&response_type=code+id_token&scope=openid+profile&state=OpenIdConnect.AuthenticationProperties%3dfcOhP1C0LTRbzv78K7_im-4m3uRT-2) - [Print Top-up](https://studentprint.ncirl.ie/webcentre/) - [SPSS Download](https://studentncirl.sharepoint.com/sites/itsupport/Shared%20Documents/Forms/AllItems.aspx?id=%2Fsites%2Fitsupport%2FShared%20Documents%2FSPSS) - [Wifi Printing](https://studentncirl.sharepoint.com/:f:/r/sites/itsupport/Shared%20Documents/Software/Wifi%20Printing?csf=1&e=10vdTf) - [NCI360](https://nci360.ncirl.ie/) - [Eduroam Configuration Tool](https://cat.eduroam.org/) - [Azure Dev Tools for Education](https://azureforeducation.microsoft.com/devtools) - [Careers](https://www.ncirl.ie/Careers) - [About Us](https://www.ncirl.ie/Students/Careers/About-Us) - [Meet the Team](https://www.ncirl.ie/Students/Careers/About-Us/Meet-the-Team) - [Employers](https://www.ncirl.ie/Students/Careers/-Employers) - [Recruit Students & Graduates](https://www.ncirl.ie/Students/Careers/-Employers/Recruit-Students-Graduates) - [Why Recruit NCI Graduates?](https://www.ncirl.ie/Students/Careers/-Employers/Recruit-Students-Graduates/Why-Recruit-NCI-Graduates) - [Raise Your Profile](https://www.ncirl.ie/Students/Careers/-Employers/Recruit-Students-Graduates/Raise-Your-Profile) - [Develop Your Brand](https://www.ncirl.ie/Students/Careers/-Employers/Recruit-Students-Graduates/Develop-Your-Brand) - [Become an Employer Partner](https://www.ncirl.ie/Students/Careers/-Employers/Recruit-Students-Graduates/Become-an-Employer-Partner) - [Recruiting International Students](https://www.ncirl.ie/Students/Careers/-Employers/Recruit-Students-Graduates/Recruiting-International-Students) - [Recruiting Students with a Disability](https://www.ncirl.ie/Students/Careers/-Employers/Recruit-Students-Graduates/Recruiting-Students-with-a-Disability) - [Mentoring](https://www.ncirl.ie/Students/Careers/-Employers/Mentoring) - [Mentoring Programme](https://www.ncirl.ie/Students/Careers/-Employers/Mentoring/Mentoring-Programme) - [Benefits of Mentoring](https://www.ncirl.ie/Students/Careers/-Employers/Mentoring/Benefits-of-Mentoring) - [Commitment from Mentors](https://www.ncirl.ie/Students/Careers/-Employers/Mentoring/Commitment-from-Mentors) - [How Do I Get Involved?](https://www.ncirl.ie/Students/Careers/-Employers/Mentoring/How-Do-I-Get-Involved) - [Downloads For Mentors](https://www.ncirl.ie/Students/Careers/-Employers/Mentoring/Downloads-For-Mentors) - [Important Dates](https://www.ncirl.ie/Students/Careers/-Employers/Important-Dates) - [Employer Testimonials](https://www.ncirl.ie/Students/Careers/-Employers/Employer-Testimonials) - [Students & Graduates](https://www.ncirl.ie/Careers/StudentsandGraduates) - [Vacancies](https://www.ncirl.ie/Students/Careers/Students-Graduates/Vacancies) - [CVs and Applications](https://www.ncirl.ie/Careers/Students/Jobs/Job-Hunting-Advice/CV-and-Applications) - [Cover Letters](https://www.ncirl.ie/Students/Careers/Students-Graduates/Cover-Letters) - [Effective Application Forms](https://www.ncirl.ie/Students/Careers/Students-Graduates/Effective-Application-Forms) - [Interviews](https://www.ncirl.ie/Students/Careers/Students-Graduates/Interviews) - [Graduate Destinations](https://www.ncirl.ie/Students/Careers/Students-Graduates/Graduate-Destinations) - [Work Placement](https://www.ncirl.ie/Students/Careers/Students-Graduates/Work-Placement) - [Benefits of Work Placement](https://www.ncirl.ie/Students/Careers/Students-Graduates/Work-Placement/-Benefits-of-Work-Placement) - [Online Presence](https://www.ncirl.ie/Careers/StudentsandGraduates/onlinepresence) - [Downloads](https://www.ncirl.ie/Students/Careers/Downloads) - [Work Placement](https://www.ncirl.ie/Students/Careers/Work-Placement) - [Work Placement Brochures](https://www.ncirl.ie/Students/Careers/Work-Placement/Work-Placement-Brochures) - [Benefits for Employers](https://www.ncirl.ie/Students/Careers/Work-Placement/Benefits-for-Employers) - [Placement Dates](https://www.ncirl.ie/Students/Careers/Work-Placement/Placement-Dates) - [The Placement Process](https://www.ncirl.ie/Students/Careers/Work-Placement/The-Placement-Process) - [Courses with Placement](https://www.ncirl.ie/Students/Careers/Work-Placement/Courses-with-Placement) - [Student Services](https://www.ncirl.ie/Students/Student-Services) - [Support Services](https://www.ncirl.ie/Students/Student-Services/Support-Services) - [Disability Support](https://www.ncirl.ie/Students/Student-Services/Support-Services/Disability-Support) - [Fund for Students with Disabilities](https://www.ncirl.ie/Students/Student-Services/Support-Services/Disability-Support/Fund-for-Students-with-Disabilities) - [Academic Support](https://www.ncirl.ie/Students/Student-Services/Support-Services/Academic-Support) - [Computing Support](https://www.ncirl.ie/Students/Student-Services/Support-Services/Computing-Support) - [Student Welfare](https://www.ncirl.ie/Students/Student-Services/Support-Services/Student-Welfare) - [Student Assistance Fund](https://www.ncirl.ie/Students/Student-Services/Support-Services/Student-Welfare/Student-Assistance-Fund) - [Personal Development](https://www.ncirl.ie/Students/Student-Services/Support-Services/Personal-Development) - [Financial Support](https://www.ncirl.ie/Students/Student-Services/Support-Services/Financial-Support) - [Student Assistance Fund](https://www.ncirl.ie/saf) - [Financial Disability Support](https://www.ncirl.ie/Students/Student-Services/Support-Services/Financial-Support/Financial-Disability-Support) - [Work Placement](https://www.ncirl.ie/Students/Careers/Students-Graduates/Work-Placement) - [Students' Union](https://www.ncirl.ie/Students/Student-Services/Students-Union) - [IT Services](https://www.ncirl.ie/Students/Student-Services/IT-Services) - [About IT Services](https://www.ncirl.ie/Students/Student-Services/IT-Services/About-IT-Services) - [eduroam](https://www.ncirl.ie/Students/Student-Services/IT-Services/eduroam) - [Login Details](https://www.ncirl.ie/Students/Student-Services/IT-Services/Login-Details) - [IT Video Guides](https://www.ncirl.ie/Students/Student-Services/IT-Services/IT-Video-Guides) - [IT FAQs](https://www.ncirl.ie/Students/Student-Services/IT-Services/IT-FAQs) - [Exams](https://www.ncirl.ie/Students/Exams) - [Exam Timetable](https://www.ncirl.ie/Students/Exams/Exam-Timetable) - [Check My Results](https://sis.ncirl.ie/apex/f?p=1202:LOGIN:5189846769534) - [Invigilation](https://www.ncirl.ie/Students/Exams/Invigilation) - [Rechecks & Reviews](https://www.ncirl.ie/Students/Exams/Rechecks-Reviews) - [Forms & Downloads](https://www.ncirl.ie/Students/Exams/Forms-Downloads) - [Past Exam Transcripts](https://www.ncirl.ie/Students/Exams/Past-Exam-Transcripts) - [Diploma Supplement](https://www.ncirl.ie/Students/Exams/Diploma-Supplement) - [Repeat Registration](https://www.ncirl.ie/Students/Exams/Repeat-Registration) - [Exam Deferrals](https://www.ncirl.ie/Students/Exams/Exam-Deferrals) - [Exam Regulations](https://www.ncirl.ie/Students/Exams/Exam-Regulations) - [Contact Exam Office](https://www.ncirl.ie/About/Contact) - [Timetables](https://www.ncirl.ie/Students/Timetables) - [Graduation](https://www.ncirl.ie/Students/Graduation) - [Student Accommodation](https://www.ncirl.ie/Students/Student-Accommodation) - [Who is Eligible?](https://www.ncirl.ie/Students/Student-Accommodation/Who-is-Eligible) - [What Comes in the Apartment?](https://www.ncirl.ie/Students/Student-Accommodation/What-Comes-in-the-Apartment) - [How to Apply](https://www.ncirl.ie/Students/Student-Accommodation/How-to-Apply) - [Accommodation Costs](https://www.ncirl.ie/Students/Student-Accommodation/Accommodation-Costs) - [Location](https://www.ncirl.ie/Students/Student-Accommodation/Location) - [FAQs](https://www.ncirl.ie/Students/Student-Accommodation/FAQs) - [Sports & Recreation](https://www.ncirl.ie/Students/Sports-Recreation) - [Sports & Recreation Facilities](https://www.ncirl.ie/Students/Sports-Recreation/Sports-Recreation-Facilities) - [Gym](https://www.ncirl.ie/Students/Sports-Recreation/Gym) - [Café & Restaurant](https://www.ncirl.ie/Students/Sports-Recreation/Café-Restaurant) - [Recreation Room](https://www.ncirl.ie/Students/Sports-Recreation/Recreation-Room) - [NCI Sports Scholarship](https://www.ncirl.ie/Study/Fees-and-Grants/Scholarships-Discounts/Sports-Scholarship) - [Childcare](https://www.ncirl.ie/Students/Childcare) - [Registration Information](https://www.ncirl.ie/Students/Registration-Information) - [New Students](https://www.ncirl.ie/NewStudents) - [Full-time Registration and Orientation](https://www.ncirl.ie/Students/Registration-Information/New-Students/Full-time-Registration-and-Orientation) - [Access (DARE, HEAR & Mature) Orientation](https://www.ncirl.ie/Access-DARE-HEAR-Mature-Orientation) - [Parents Information Session](https://www.ncirl.ie/ParentsInformationSession) - [Timetables](https://www.ncirl.ie/Students/Timetables) - [Part-Time Registration and Orientation](https://www.ncirl.ie/Students/Registration-Information/New-Students/Part-Time-Registration-and-Orientation) - [Springboard Registration and Orientation](https://www.ncirl.ie/Students/Registration-Information/New-Students/Springboard-Registration-and-Orientation) - [Full-Time Undergraduate Fees](https://www.ncirl.ie/Students/Registration-Information/New-Student) - [Common Phrases and Terms Used in NCI](https://www.ncirl.ie/newstudents/phrasesandterms) - [FAQs](https://www.ncirl.ie/Students/Registration-Information/New-Students/FAQs) - [Returning Students](https://www.ncirl.ie/Students/Registration-Information/Returning-Students) - [Registrar's Office](https://www.ncirl.ie/Students/Registrars-Officeirl.ie/Students/Registrars-Office) - [Programme Deferrals](https://www.ncirl.ie/Students/Registrars-Office/Programme-Deferrals) - [Programme Withdrawals](https://www.ncirl.ie/Students/Registrars-Office/Programme-Withdrawals) - [Payment Plans](https://www.ncirl.ie/Students/Registrars-Office/Payment-Plans) - [Contact Registrar's Office](https://www.ncirl.ie/About/Contact) - [Academic Policies](https://studentncirl.sharepoint.com/sites/itsupport/Shared%20Documents/Academic%20Policies) - [CAO](https://www.ncirl.ie/CAO) - [Advice for CAO Students](https://www.ncirl.ie/Students/CAO/Advice-for-CAO-Students) - [School Liaison Programme](https://www.ncirl.ie/Students/CAO/School-Liaison-Programme) - [Open Days](https://www.ncirl.ie/Students/CAO/School-Liaison-Programme/Open-Days) - [Free Revision Sessions](https://www.ncirl.ie/Students/CAO/School-Liaison-Programme/Free-Revision-Sessions) - [School Visits](https://www.ncirl.ie/Students/CAO/School-Liaison-Programme/School-Visits) - [Campus Visits](https://www.ncirl.ie/Students/CAO/School-Liaison-Programme/Campus-Visits) - [PLC Visits](https://www.ncirl.ie/Students/CAO/School-Liaison-Programme/PLC-Visits) - [Book a School Visit](https://www.ncirl.ie/About/Contact) - [Summer Camp](https://www.ncirl.ie/Students/CAO/Summer-Camp) - [Revision Session](https://www.ncirl.ie/CAO/Revision-Sessions) - [Full-time Prospectus](https://www.ncirl.ie/Students/CAO/Full-time-Prospectus) - [Mathematics Alternative Exam for Data Science](https://www.ncirl.ie/Students/CAO/Mathematics-Alternative-Exam-for-Data-Science) - [Library](https://www.ncirl.ie/Students/Library) - [Group Study Space](https://ncirl.libcal.com/reserve/) - [Other Services and Facilities](http://libguides.ncirl.ie/c.php?g=571407) - [Students with Special Educational Needs](https://www.ncirl.ie/Students/Library/Students-with-Special-Educational-Needs) - [International Students](http://libguides.ncirl.ie/internationalstudents/home) - [International](https://www.ncirl.ie/International) - [Why NCI?](https://www.ncirl.ie/Students/International/Why-NCI) - [Reasons to choose NCI](https://www.ncirl.ie/Students/International/Why-NCI/Reasons-to-choose-NCI) - [Meet our Students](https://www.ncirl.ie/Students/International/Why-NCI/Meet-our-Students) - [Studying in Dublin](https://www.ncirl.ie/Students/International/Studying-in-Dublin) - [Dublin](https://www.ncirl.ie/Students/International/Studying-in-Dublin/Dublin) - [Ireland](https://www.ncirl.ie/Students/International/Studying-in-Dublin/Ireland) - [What You Can Study](https://www.ncirl.ie/Students/International/What-You-Can-Study) - [Undergraduate Courses](https://www.ncirl.ie/Students/International/What-You-Can-Study/Undergraduate-Courses) - [School of Business Masters Courses](https://www.ncirl.ie/Students/International/What-You-Can-Study/School-of-Business-Masters-Courses) - [School of Computing Masters Courses](https://www.ncirl.ie/Students/International/What-You-Can-Study/School-of-Computing-Masters-Courses) - [Pathways](https://www.ncirl.ie/Students/International/What-You-Can-Study/Pathways) - [Academic Entry Requirements](https://www.ncirl.ie/Students/International/What-You-Can-Study/Academic-Entry-Requirements) - [English Language Requirements](https://www.ncirl.ie/Students/International/What-You-Can-Study/English-Language-Requirements) - [Your Country](https://www.ncirl.ie/Students/International/Your-Country) - [Fees and Funding](https://www.ncirl.ie/Students/International/Fees-and-Funding) - [Fees](https://www.ncirl.ie/Students/International/Fees-and-Funding/Fees) - [International Scholarships](https://www.ncirl.ie/Students/International/Fees-and-Funding/International-Scholarships) - [Payment Options](https://www.ncirl.ie/Students/International/Fees-and-Funding/Payment-Options) - [Cost of Living](https://www.ncirl.ie/Students/International/Fees-and-Funding/Cost-of-Living) - [Refund Policy](https://www.ncirl.ie/International/Refund-Policy) - [International Support](https://www.ncirl.ie/Students/International/International-Support) - [How to Apply](https://www.ncirl.ie/Students/International/International-Support/How-to-Apply) - [Confirm Your Place](https://www.ncirl.ie/Students/International/International-Support/Confirm-Your-Place) - 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[Read More](https://blog.ncirl.ie/ncis-digital-marketing-society-set-to-host-guest-speakers-from-google-and-accenture) ## [Boost Your Digital Skills at Learn Inbound on April 20th](https://blog.ncirl.ie/boost-your-digital-skills-at-learn-inbound-on-april-20th) Posted by [Emma Henderson](https://blog.ncirl.ie/author/emma-henderson) on 31 March 2016 [![Boost Your Digital Skills at Learn Inbound on April 20th](https://blog.ncirl.ie/hubfs/Master_Images/Emails/ncirl-email-banner.jpg)](https://blog.ncirl.ie/boost-your-digital-skills-at-learn-inbound-on-april-20th) [Read More](https://blog.ncirl.ie/boost-your-digital-skills-at-learn-inbound-on-april-20th) ## [How Digital Marketing Can Benefit Your Business](https://blog.ncirl.ie/how-digital-marketing-can-benefit-your-business) Posted by [Gerard McQuillan](https://blog.ncirl.ie/author/gerard-mcquillan) on 25 January 2016 [![How Digital Marketing Can Benefit Your Business](https://blog.ncirl.ie/hubfs/Master_Images/Blog_Pics/NCI_Computer_Lab.jpg)](https://blog.ncirl.ie/how-digital-marketing-can-benefit-your-business) The proliferation of technology in recent years has dramatically changed the way in which consumers behave and engage with businesses and brands. Media channels are becoming increasingly fragmented and digital media is becoming more and more popular. With this growth comes an opportunity for businesses to engage with their audiences in new and innovative ways. Most experts believe that digital is not just another channel for marketing, but a separate discipline that requires a new approach and understanding of consumer behaviour. If utilised correctly digital marketing can have a positive impact on businesses. [Read More](https://blog.ncirl.ie/how-digital-marketing-can-benefit-your-business) ## [Discover the Certificate in Digital Marketing at NCI](https://blog.ncirl.ie/discover-the-certificate-in-digital-marketing-at-nci) Posted by [Gerard McQuillan](https://blog.ncirl.ie/author/gerard-mcquillan) on 05 January 2016 [![Discover the Certificate in Digital Marketing at NCI](https://blog.ncirl.ie/hs-fs/file-2391412027-jpg/Master_Images/social-suggested-images/600600p750EDNmainRead-Our-Latest-Blog-Post.jpg)](https://blog.ncirl.ie/discover-the-certificate-in-digital-marketing-at-nci) If you’re interested in a part-time Digital Marketing course in Dublin, than the Certificate in Digital Marketing at NCI is for you. [Read More](https://blog.ncirl.ie/discover-the-certificate-in-digital-marketing-at-nci) ## [Why Study Digital Marketing at NCI?](https://blog.ncirl.ie/why-study-digital-marketing-at-nci) Posted by [Gerard McQuillan](https://blog.ncirl.ie/author/gerard-mcquillan) on 10 December 2015 [![Why Study Digital Marketing at NCI?](https://blog.ncirl.ie/hubfs/Read-Our-Latest-Blog-Post-2.jpg)](https://blog.ncirl.ie/why-study-digital-marketing-at-nci) If you’re interested in a part-time Digital Marketing course in Dublin, than the Certificate in Digital Marketing at NCI is for you. [Read More](https://blog.ncirl.ie/why-study-digital-marketing-at-nci) ## [Google Changes Its Search Rules (Again)](https://blog.ncirl.ie/google-changes-its-search-rules-again) Posted by [Owen Barnes](https://blog.ncirl.ie/author/owen-barnes) on 13 May 2015 Digital marketing trends change as much as the Irish weather - particularly Google SEO rules. The tech giant announced earlier this year that it was making a change to its search algorithms which would begin to factor in a website’s “mobile-friendliness” as a ranking signal. This means that those sites which weren’t optimised for smartphones’ smaller screens would see their ranks downgraded as a result. [Read More](https://blog.ncirl.ie/google-changes-its-search-rules-again) ## [Social Media: Stats, Trust and Weaknesses](https://blog.ncirl.ie/social-media-stats-trust-and-weaknesses) Posted by [Owen Barnes](https://blog.ncirl.ie/author/owen-barnes) on 23 March 2015 [Read More](https://blog.ncirl.ie/social-media-stats-trust-and-weaknesses) ## [Digital Marketing: The Need to Know About Facebook’s Atlas](https://blog.ncirl.ie/digital-marketing-the-need-to-know-about-facebooks-atlas) Posted by [Owen Barnes](https://blog.ncirl.ie/author/owen-barnes) on 29 October 2014 [![Digital Marketing: The Need to Know About Facebook’s Atlas](https://blog.ncirl.ie/hs-fs/hub/457020/file-2383326165.jpg)](https://blog.ncirl.ie/digital-marketing-the-need-to-know-about-facebooks-atlas) Once Facebook projected contextual ads onto your newsfeed, now they're moving into the realm of third party apps and websites. Consumers in Ireland are developing a serious online shopping habit. New data reveals we are spending significantly more money – and significantly more time – on the web. Online consumer spending, for example, is up by a staggering 51% in Q2 2014 when compared with the same period last year. Digital Marketing, once little more than a buzz word in a niche market, has utterly changed business’ marketing landscape. 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