NCI Blog

With billions of social media users globally, it’s not surprising that more and more people are considering studying marketing to build a career in this highly diverse area. That might be just one valid reason to study marketing, but there are numerous other factors that could influence your decision. Here are 10 reasons why studying marketing may be the right path for you.

When you finish secondary school, you do your Leaving Cert, get into college and jump into your career...right?! NCI postgraduate student, Kate Morris, shares her story with us to demonstrate that education is not always about going from point A to point B. There may be some hurdles in the way and you may have to follow your gut by taking what feels like a step backwards, while always keeping in mind that everyone's path will be different.

Dr Danielle McCartan-Quinn, Vice Dean of the School of Business, hosted a webinar to explain how you can get your honours degree in Business Management or HRM Strategy and Practice in just two years.

Rebecca Redmond Trimble, who holds an honours degree in Marketing Practice from NCI, is now settled in Belfast, in preparation for undertaking her Master’s degree at Queens University. We asked her to share her NCI experience with us.

After studying the BA (Honours) in Marketing Practice at NCI, Sean Dolan decided to continue his studies to postgraduate level by undertaking the MSc in Marketing with the help of NCI's Master's Edge Scholarship which offers NCI students or alumni a 25% discount on course fees for full-time, postgraduate programmes. Visit our Master's Edge Scholarship page to apply.

When NCI graduate Laura Buckley selected the BSc (Honours) in Technology Management as her top choice on her CAO form, she didn’t know which aspect of the course she would enjoy more; business or technology. Her talent for the business and IT management subjects soon became evident and, equipped with a solid foundation in computing and a focus on business management, Laura set her sights on becoming a leader in the technological/agile project space.

Katie Grassick is in her final year of an honour's degree in Human Resource Management at NCI. Recently, she qualified as a finalist in the Miss Dublin competition, which could lead to Miss Ireland, which could lead to Miss World! “To tell the truth,” says Katie, “I’m enjoying each step in the competition as I take it, and already feel like I’ve gained so much from it that, while I’d love to progress, it’s as much about the whole experience as it is about winning.”

Business Analysts play a key role in developing solutions and ideas to improve the performance of businesses. With COVID-19 currently reshaping businesses and livelihoods, becoming a Business Analyst will give you the opportunity to demonstrate the value of your analytical skills and the contribution you can bring to your employer.

Having a project which involves building an online business on your CV as a marketing graduate about to enter the workforce is a powerful thing. At this point, graduates will have completed minimal work experience and having a project of this calibre under their belt can make them stand out from the crowd when applying for entry-level positions and boost their employability.

Gaining a qualification in marketing can be your passport to a career in a variety of areas, whether you’re interested in digital marketing, brand management, market research, sales or product development.