Having a project which involves building an online business on your CV as a marketing graduate about to enter the workforce is a powerful thing. At this point, graduates will have completed minimal work experience and having a project of this calibre under their belt can make them stand out from the crowd when applying for entry-level positions and boost their employability.
Gaining a qualification in marketing can be your passport to a career in a variety of areas, whether you’re interested in digital marketing, brand management, market research, sales or product development.
A new tradition was started at NCI with the inaugural Final Year Marketing Project Showcase event in collaboration with Shopify. Third year BA (Honours) in Marketing Practice students impressed attendees by presenting the outstanding brands they developed in groups as part of their capstone projects.
With more than 60 years’ experience of changing lives through education, at National College of Ireland we’ve spoken to thousands of people about their motivations for postgraduate study. The NCI MSc in Marketing is one of our most enduringly popular courses and has been redesigned this year so that the digital marketing environment is firmly embedded throughout. Having interviewed so many applicants for the programme, we’ve compiled this guide to three of the best – and worst – reasons to do a masters in marketing.
Marketing happens to be a specialist topic of ours at National College of Ireland – but you don’t have to work in marketing or a related field to wish you were more creative. Coming up with new ideas and sparking creative thought are skills that are useful in all areas of business and life.
Digital marketing trends change as much as the Irish weather - particularly Google SEO rules. The tech giant announced earlier this year that it was making a change to its search algorithms which would begin to factor in a website’s “mobile-friendliness” as a ranking signal. This means that those sites which weren’t optimised for smartphones’ smaller screens would see their ranks downgraded as a result.